On Thursday evening, Vivrelle and FWRD officially kicked off the long weekend with their “Charmed Summer” celebration in Bridgehampton, ringing in the Fourth with effortless Hamptons style and a touch of Hollywood sparkle. Held at Vivrelle’s newly opened Hamptons pop-up, the event drew a crowd of fashion insiders, content creators, and Bachelor Nation stars ready to toast the holiday.
Rachel Zoe, Kennedy Eurich, Pamela Tick, Julia Chafe, Saxon Sharbino, and Camille Fishel were among the guests spotted mingling and enjoying the exclusive activations. Fini Pizza, the Brooklyn cult-favorite, kept everyone fueled with slices, while a “Make Your Own Bag Charm” station and a claw machine proved to be the night’s most Instagrammed moments.
Located at 2397 Main Street, the Vivrelle x FWRD pop-up brings a rotating edit of designer accessories, statement pieces, and summer-ready brands to the heart of Bridgehampton. Open through Labor Day, it promises a season of curated shopping for locals and weekenders alike.
For more details or to plan a visit, head to vivrelle.com.
