Jacob Elordi is the newest face of Cartier and he’s making his brand ambassador debut with a vintage-inspired campaign for the Maison’s new LOVE Unlimited collection. Shot by award-winning director Sofia Coppola, the Priscilla duo reunited to bring their singular chemistry to this new creative project. Shot amongst the backdrop of New York City, this campaign explores different facets of the iconic LOVE bracelet and its new, revamped version worn by Elordi.
The images follow the Frankenstein actor through an atmospheric dual exploration of New York City and emotion, captured by Coppola. The campaign showcases a bold, original encounter between Coppola’s creative world and the legendary references that inspired the LOVE bracelet. The project is also complemented by an intimate series of ‘behind-the-scenes’ stills taken by the actor’s sister, photographer Isabella Elordi, that tap into the authenticity between Jacob and Cartier. The campaign is an epic celebration of friendship and the enduring power of love with a meeting of minds across generations that was meant to be.
