A night of artistry, heritage, and modern luxury unfolded at Maison d’Artiste in Manhattan as Curtis “50 Cent” Jacksonand Silvio Denz, Executive Chairman of Lalique Group, unveiled the 505 Edition Branson Cognac by Sire Spirits × Lalique. The intimate launch event brought together tastemakers, collectors, and visionaries to celebrate a one-of-a-kind collaboration merging the worlds of fine spirits and crystal craftsmanship.
Limited to just 505 hand-etched decanters, the 505 Edition represents the pinnacle of refinement — a rare Hors d’ÂgeGrande Champagne cognac housed in a sculptural Lalique carafe crowned with a bold lion emblem. Designed under the creative direction of Marc Larminaux, the decanter reflects strength and mastery, inspired by René Lalique’s early 20th-century perfume bottles.
Guests explored the Maison’s gallery-like space, where the glowing crystal decanters stood displayed in illuminated bespoke cases beside the original sketches and design notes. As Jackson and Denz toasted the launch, they shared the deeper purpose behind the project: every acquisition begins with a $5,000 donation to The G-Unity Foundation, Jackson’s nonprofit dedicated to empowering underserved communities.
“This is more than a cognac — it’s a manifesto,” said Jackson. “A bridge between French heritage, the American dream, and my belief in conscious capitalism.”
Each owner of the 505 Edition becomes a founding member of The 505 Society, an exclusive virtual community offering bespoke experiences — from Lalique ateliers in France to private concerts and sporting events in Jackson’s personal suites.
With its fusion of art, philanthropy, and excellence, the Branson 505 Edition stands as both a collector’s treasure and a cultural statement — proof that true luxury is as much about legacy as it is about craftsmanship.
