A Day in the Life of Nell Diamond

Hill House has grown tremendously since its early days. What’s one thing about your life today that would completely shock the Nell who launched the company in 2016?

Honestly? The stores. I think 2016 Nell would be completely floored that we have nine permanent retail locations. I don’t think I could have predicted that Hill House would grow into this full lifestyle ecosystem spanning ready-to-wear, swim, children’s, home, accessories, and collaborations across entirely new categories. The Nap Dress alone would probably send her into shock—not just as a commercial moment, but as a cultural one.

You built Hill House while raising three children. How has your definition of success changed since becoming a mother?

Becoming a mother didn’t change my ambition, but it did change my definition of success. Today, success is much more about building something my children will be proud of someday—a company that reflects my values and shows them what it looks like to create something with purpose, creativity, and resilience. In many ways, it has only strengthened the original vision behind Hill House.

You recently collaborated with Roller Rabbit. What sparked the partnership, and what inspired the collection?

Collaborations are a great way to explore adjacent categories and introduce Hill House to entirely new audiences. Roller Rabbit’s playful prints and our signature silhouettes felt like such a natural match from the start, resulting in a collection that’s joyful, colorful, and made for summer. We designed this collection with the whole family in mind with pieces that can transition from early mornings at home, to the pool, and more.

Your personal style has become almost as recognizable as your brand. How would you describe the difference between “Nell” style and “Hill House” style?

I think there’s a lot of overlap, which is probably inevitable when you build a brand that comes so directly from your own point of view. We both love femininity, beautiful prints, classic references, and pieces that feel special without being too precious. At Hill House, we’re always focused on making everyday life feel a little more beautiful and joyful. I often say that I like things to be polished but not overly serious. That’s true of both my personal style and the brand, but Hill House is the edited, distilled version of that philosophy

You’ve become something of a tastemaker for your followers. What’s something you’re loving right now that hasn’t hit everyone else’s radar yet?

I’ve always been drawn to pieces that feel a little unexpected. The most interesting homes and wardrobes are the ones that tell a story, and I think people are craving that sense of individuality right now. Our most recent Rainbow Fish capsule captures that feeling with aquatic novelty prints, shimmering textures, and embellishments that feel special.

Hill House and the Hamptons seem like a natural pairing. Do you find yourself drawing inspiration from the area’s fashion culture?

Sag Harbor felt like such a natural next step because it already holds so much meaning for us. So many of our customers spend their summers Out East, and there’s something special about being able to meet them where they are, during a time that feels relaxed, joyful, and a little more carefree. That energy is very much reflected in how people dress for their actual lives out here. You need pieces that can move from the beach to lunch to dinner without feeling overly complicated, which is exactly how we think about design at Hill House.

What keeps you coming back to the Hamptons each summer?

My husband and I have a home in Amagansett, and we’ve been coming out here for years; Sag Harbor has always been one of my favorite towns. Whenever I’m meeting a friend, we land on Sag, not only is it geographically perfectly positioned, but it’s also one of the only villages where you can park once and walk for the rest of the afternoon. I also love the whaling history of the town, and how you can still see it in the architecture. We wanted the store to feel connected to Sag Harbor’s deeply rooted maritime aesthetic, which is why we incorporated details like the hand-painted mermaid mural on the ceiling.

What can you tease about what’s next for the Hill House?

One thing we’re most excited about is our retail expansion! By the end of 2027, Hill House will have 30 total stores, with each designed to feel residential and reflective of the brand’s roots in home and interiors. Additionally, we recently launched our first-ever campaign with Williams Sonoma! I started Hill House as a home brand, so this collaboration feels incredibly meaningful and full circle to see our prints and aesthetic come to life on so many different home, tabletop, entertaining, and furniture pieces.

TIMELINE

– 9 a.m.