A little more magic is coming to Nordstrom Aventura. Following the opening of FAO Schwarz’s second New York City location this summer (the brand’s first NYC outpost in more than 100 years), the iconic toy retailer is expanding its whimsical experience nationwide through a new partnership with Nordstrom.
Dubbed “The Jewel Box,” the curated store-within-a-store experience is coming to eight Nordstrom locations across the country, including Aventura. Designed to capture the wonder of the legendary FAO Schwarz experience, each space features immersive activations, live toy demonstrations, and storytelling moments designed to make shopping feel like an experience in itself.
To celebrate the launch, Nordstrom Aventura will host a family-friendly celebration on Saturday, October 10, from 10 a.m. to 2 p.m. Guests can expect whimsical treats, interactive activations, entertainment, and plenty of opportunities for discovery for visitors of all ages.
With its combination of nostalgia, play, and experiential retail, the FAO Schwarz Jewel Box brings a little of the magic that has made the brand a New York institution to families across the country.
