Last night in New York City, GUESS brought together music, fashion, and fragrance with a one-of-a-kind event in their Soho flagship. The global lifestyle brand reimagined its store as a sultry speakeasy to celebrate the release of Matteo Bocelli’s forthcoming album, Falling in Love, arriving September 12 via Decca Records. Bocelli, who has fronted the GUESS men’s fragrance ICONIC since earlier this year, performed an exclusive private set to mark the occasion. The audience included GUESS model Taylor Moore, Miss New York USA 2024 Marizza Delgado, and a mix of fashion insiders, press, and friends of the brand.
The evening featured cocktails inspired by the fragrance, a vintage photobooth, live illustrations, and permanent jewelry. With red velvet curtains framing the stage, Bocelli previewed songs from the album, blending music, fashion, and fragrance on the eve of New York Fashion Week.
Recorded in Tuscany with producer Martin Terefe, Falling in Love mixes Bocelli’s Italian roots with modern pop. His U.S. tour begins tonight at the Gramercy Theatre and continues through 14 cities, including Los Angeles’ The Sun Rose on September 16.
Tickets are available at matteobocelli.it/tour.
Photo Credit: Craig Barritt/Getty Images for GUESS
