HOTTR, the cult-favorite infrared fitness concept that has built a devoted following in Connecticut, is officially bringing its signature workout methodology to South Florida with the opening of its first Florida location in Lake Worth Beach.
Founded by Monique Crous and Jennifer Roach, HOTTR combines infrared heat with proprietary programming that evolves daily, offering members a dynamic mix of HIIT, strength training, Pilates-inspired classes, functional movement, and recovery-focused sessions. The approach is designed to keep workouts fresh while supporting long-term strength, endurance, and overall wellness.
The Palm Beach County expansion comes after years of success in Connecticut, where HOTTR has cultivated a loyal community through word-of-mouth referrals and consistently full classes. The new studio was thoughtfully designed to reflect South Florida’s wellness-focused lifestyle, launching with its signature 6:00 a.m. Warrior Hour and a phased opening strategy aimed at building community organically.
Beyond fitness, HOTTR also incorporates a recovery and lifestyle component, featuring curated retail offerings including custom fitness accessories, wellness beverages, and handcrafted candles from a Miami-based female-founded company. Looking ahead, the brand plans to collaborate with local wellness businesses, hotels, and fitness communities through events, partnerships, and pop-ups throughout the region.
As consumers continue to prioritize fitness experiences that blend performance, recovery, and community, HOTTR’s Florida debut marks an exciting new chapter for the growing brand.
