In 2026, Louis Vuitton celebrates 130 years of its legendary Monogram canvas with a year-long global tribute to one of fashion’s most enduring symbols. Created in 1896 by Georges Vuitton in honor of his father, Louis Vuitton, the interlaced LV initials and floral motifs were originally designed to protect the House’s creations. More than a motif, the iconic Monogram is instantly recognizable and serves as a symbol representing heritage, culture, and innovation for the House.
The anniversary year launches with a campaign honoring the House’s most iconic Monogram bags: the Speedy, Keepall, Noé, Alma, and Neverfull. Each silhouette—spanning nearly a century of design—reflects Louis Vuitton’s commitment to durability, savoir-faire, and timeless style, reinforcing the idea that these pieces are not simply accessories, but generational heirlooms. Window installations and in-store storytelling will further spotlight the craftsmanship behind each design, underscoring the House’s legacy of meticulous detail and longevity.
Throughout its history, the Monogram has been reimagined by visionary creative leaders including Marc Jacobs, Virgil Abloh, Nicolas Ghesquière, and Pharrell Williams, and brought to life through collaborations with artists such as Takashi Murakami and Yayoi Kusama. These reinterpretations have allowed the historic canvas to continuously evolve while maintaining its unmistakable identity. The anniversary also introduces three special-edition lines—Monogram Origine, VVN, and Time Trunk—each offering a contemporary lens on the House’s trunk-making heritage through innovative materials and trompe-l’oeil detailing.
More than a motif, the Monogram remains a living code of elegance and distinction—proof that true icons don’t just endure, they evolve, carrying the spirit of the House confidently into the future.
