Summer in Montauk got a dreamy new pop-up this past weekend as Malibu and LoveShackFancy teamed up for a beachside celebration at Surf Lodge. Ahead of the experience opening to the public, LoveShackFancy founder and creative director Rebecca Hessel Cohen hosted an intimate preview celebrating the brands’ shared love of summer, sunshine, and effortless escapism.
Guests sipped Malibu Pink cocktails, took in the beachside views, and danced to a live DJ set while getting a first look at the collaboration. Open August 7th–8th, the consumer experience brings the partnership to life with tropical cocktails, dreamy photo moments, and an exclusive collection of co-branded merchandise available only on-site.
The result? A quintessential Hamptons summer moment where Malibu’s laid-back spirit meets LoveShackFancy’s signature romantic aesthetic.
