After years of working with some of the top brands in the luxury space including Giorgio Armani, Ermenegildo Zegna, and David Yurman, marketing and communications powerhouse Shauna Brook launched her own marketing and communications company amid a global pandemic.
Today, Shauna Brook Marketing and Communications works with established brands such as MILLY, Paul Morelli, Morilee, Savannah Friedkin and more.
Spotlight sat down with Shauna Brook to hear all about how she was able to launch her marketing and communications business and secure these iconic brands.
What made you decide to start your own marketing and communications company?
After two decades of working with esteemed brands like Giorgio Armani, David Yurman, and Ermenegildo Zegna, during the pandemic, I made a change and pursued my desire to bring a unique blend of creative and strategic thinking to a range of clients.
Starting my own business allowed me to continue to work in the world of luxury fashion and jewelry while diving into new sectors. Also, after spending years traveling the world and taking multiple trips to Milan every year, starting my own business allowed me some flexibility.
As the Founder & CEO of Shauna Brook Marketing and Communications, what is the most important part of your job? Why?
I love immersing myself in a brand and the customer journey to craft unique strategies that will resonate with the consumer. I work closely with our clients and the executive teams to learn their strengths and challenges
which then sets the tone for our strategy and brand partnerships. I like to ensure that each communication and marketing tactic embodies the essence of the brand and a deep understanding of our client’s unique identity.
What challenges did you face starting your own company? How did you overcome them?
I started my business during the pandemic with no expectations. First, many of my clients came from former colleagues and employees, which I consider the best compliment. Many of these colleagues are CEOs or executives, leading global brands and we began working together seamlessly.
In my corporate roles, I had the luxury of having incredibly talented teams, and in a small business, you wear many hats. Establishing a niche in the luxury sector can be challenging but I was fortunate given my extensive network and experience. Our clients trust us to deliver high-impact communication solutions and building a team with a shared vision was instrumental in overcoming any initial hurdles.
What has been the most rewarding moment in your career thus far? Tell us about it.
It is difficult to name one, as I have had many rewarding career moments. Early on in my career, working with the iconic Giorgio Armani and the team on high-impact branding events including a global Guggenheim
Museum retrospective.
Another highlight was launching the David Yurman brand globally starting with an exclusive event during Paris Fashion Week and then expanding worldwide. At Zegna, I worked with top athletes and music and film icons for global campaigns and created incredible moments for our VIP customers with unique experiences.
When selecting companies to work with, what brand values stick out to you?
Authenticity, innovation, and a deep appreciation for craftsmanship are key values that resonate with me. I am drawn to brands that prioritize storytelling and a commitment to quality.
Shauna Brook Marketing and Communications offers several services. What is your favorite type of project to work on? Why?
I enjoy launching and elevating brands and attracting new consumers. We love to craft unique brand narratives and immersive consumer experiences that convey the brand’s essence.
As the CEO and Founder of Shauna Brook Marketing and Communications, what does a typical day in your life look like?
Busy! My days involve a balance of strategic planning, client consultations, and team collaboration. Staying connected to industry trends and maintaining a pulse on our clients’ evolving needs are important components of my daily routine.
In your professional opinion, what qualities can take a luxury brand to the next level? Why?
Maintaining a luxury brand includes a careful combination of exceptional craftsmanship, a compelling brand narrative, and a fusion of tradition and innovation. It is also essential to build an emotional connection with
clients, stay ahead of trends, and cultivate a sense of community.
What advice would you give to start-ups and small businesses looking to grow in the luxury sector?
Focus on establishing a distinct brand identity, invest in quality over quantity, and focus on what you do great. Great luxury brands attract and maintain loyal customers through meticulous attention to detail and an unwavering commitment to delivering exceptional products and experiences.
Who inspires you the most? Why?
My greatest inspiration was my father, who taught me to work hard and love what you do. I’m also inspired by visionary founders I’ve worked for including Giorgio Armani, David Yurman, and Paul Morelli for their ability to transcend trends, create timeless pieces, and redefine the luxury landscape.
When you aren’t working, what is your favorite thing to do? Why?
I love spending time with my family and friends, especially my two young boys whom I adore. In the summer, I like to be by the ocean, particularly Nantucket, playing golf and skiing in the winter with my sons.
How do you see Shauna Brook Marketing and Communications evolving this year?
We are an extension of the companies we work with and will evolve given their priorities. It is a joy to take my years of corporate experience leading marketing and communications and apply that to helping brands achieve results. I love what I do!