Gretta Monahan is one of those rare women who seems to do it all and make it look effortless. As an award-winning entrepreneur, celebrity stylist, TV contributor, founder of gretta.co, wife, and mom, she’s built an empire rooted in beauty, wellness, and empowerment.
When asked how she describes her journey, Monahan says, “It’s been better than I could ever have imagined. I’ve been fashion-, beauty-, and wellness-obsessed for as long as I can remember. Becoming a female founder and building this business is beyond my wildest dreams; three decades later, I’m still doing what I love with people I adore. That’s the ultimate blessing.”
A Vision Rooted in Empowerment
Monahan’s career began with a simple yet powerful mission: helping women discover their most confident selves, inside and out. “For me, fashion and beauty are my mediums,” she explains. “They’re how I help women create a signature style, embrace self-love, and feel energized to live their best lives. I truly believe every woman possesses the power to be her own brand.”
That philosophy has shaped not only her approach to styling but the entire Gretta experience. Her award-winning locations stretch from Boston to working with private clients around the globe. And now, with her robust online presence, Gretta’s vision is more accessible than ever.
The Gretta Edit: From Jeans to Jewels
At Gretta Luxe, style has no limits. Her curated global edit features everything from off-duty essentials to red-carpet showstoppers, including top designers such as Khaite, Proenza Schouler, Marni, Sacai, Stella McCartney, Chloé, Zimmerman, Ulla Johnson, Toteme, Nili Lotan, R13, Sydney Evan, Dries Van Noten, Moussy, Lapointe, Lanvin, and Isabel Marant.
Fashion as a Force for Confidence
For Monahan, fashion has always been about more than clothes. “Fashion and beauty are tools for creating clarity, definition, and a lasting impression,” she says. “They’ve allowed me to connect deeply and build a loyal community, both in person and online.”
That connection shines brightly in her television work, particularly as a weekly fashion and lifestyle contributor on ABC’s The View. “I love curating my weekly exclusives and bringing a mix of high and low—everything from $20 finds to investment pieces. It’s all about making fashion feel approachable and fun. Everyone deserves to feel like they belong at my fashion party!”
Creating Looks for a Friend
Monahan recently styled Spotlight’s cover star—and her best friend—Katie Lee Biegel in a shoot that radiated beauty, grace, and power. “Katie is the ultimate muse,” Monahan says warmly. “She’s so beautiful, inside and out. I wanted to show her strength, maturity, and evolution as a woman in the prime of her life. She shines from every angle—as a mother, wife, entrepreneur, and TV food expert. My goal was to celebrate her full womanhood.”
The magic between the two women is undeniable. “From the moment we met, it felt like we’d known each other for years,” Monahan recalls. “Katie trusts me completely, and that trust allows us to push boundaries and evolve her look together. It’s an effortless collaboration built on friendship and mutual respect.”
Coming Up Next…
Monahan is far from slowing down. “I’m always dreaming up ways to take what I do to the next level,” she says. Currently, she’s working on launching a podcast—with Katie Lee cheering her on—and expanding her footprint in the med spa space. But one of her most meaningful goals is to create beauty and wellness programs specifically for breast cancer survivors.
“As a survivor myself, I know how deeply the experience impacts a woman’s self-esteem and confidence,” Monahan says. “I want to design unique, intimate offerings—both in-store and online—that help survivors feel beautiful, supported, and empowered through every stage of their journey.”
