On a late June evening in Manhattan, KITME debuted its new AI-powered digital closet app with a rooftop celebration that paid homage to fashion, technology, and a touch of summer magic. Held at the Moxy LES Factory Loft Suite, the event welcomed guests to experience firsthand how the app is reshaping the way people shop, share, and resell their wardrobes.
The night brought KITME’s mission to life, making luxury-level styling and resale easily accessible by digitizing users’ wardrobes in one streamlined platform. Custom embroidery by Aly Reinert of Untrend Shop gave favorite pieces a personal twist, while curated swag from Summer Fridays, Biography NYC, MONTSERRAT New York, IVEES, and more added an extra layer of excitement to the launch.
Designed for the modern shopper, KITME empowers users to upload their entire wardrobe across fashion, beauty, and home, creating a dynamic digital closet that can be shared with friends or followers. With integrations that allow pre-loved pieces to be listed on resale platforms in seconds, and features like KITME Swap for effortless exchanges, the app is poised to make circular shopping easier than ever. “Our mission is to merge social engagement with everyday consumer purchases,” said co-founder and CEO Craig Kitto. “We want to make it easier than ever for people to showcase their favorite purchases, get inspired by their network, and extend the life cycle of their clothing through effortless resale.”
As the evening wound down, it was clear KITME had struck a chord with fashionable guests ready to rethink how they shop and connect—one swipe at a time.
KITME is now available to download on the App Store and Google Play. To learn more or start building your digital closet, visit trykitme.com.
