Golden Goose celebrates summer in East Hampton with Frutteria Golden, a new seasonal concept inspired by the charm and vibrancy of traditional Italian fruit markets. The store is transformed through wooden market crates, colorful seasonal produce, and a striking central display that evokes the atmosphere of an open-air Frutteria, inviting customers to discover the collection as they would select the freshest fruit of the day.
At the heart of the experience is Golden Goose’s signature Co-Creation experience, where customers can personalize sneakers, ready-to-wear, and accessories alongside the brand’s Dream Maker artisans. Guided by a specially curated menu, customers can add charms, embellishments, hand-painted details, and screen-printed graphics that transform each piece into a unique expression of individuality. Motifs inspired by fruit, vegetables, and florals bring the seasonal concept to life.
The store showcases the latest women’s, men’s, and kids’ ready-to-wear collections, sneakers, accessories, and bags. This season’s Resort Collection draws inspiration from Frutteria Golden through striped linens, lightweight cottons, relaxed silhouettes, and vibrant fruit-and floral-inspired prints, offering an effortless approach to summer dressing.
Also making its Hamptons debut is Golden Goose Arts & Crafts, part of a global workshop program that will travel to major cities around the world throughout the year. Designed as an invitation to disconnect from digital noise and rediscover authentic connection through hands-on analog experiences open to all ages and skill levels, Arts & Crafts represents an evolution for Golden Goose, creating spaces for creativity, community, and shared experiences.
Extending Arts & Crafts into the culinary world, Golden Goose partners with East Hampton favorite Crazy Pizza for two exclusive family-friendly master classes. Hosted at Crazy Pizza, the interactive workshops offer a hands-on introduction to the art of pizza making, guiding guests through every step of the process. Participants will enjoy their culinary creations together and leave with handmade memories by Golden Goose.
