Male models John VanBeber, Zachary Mirabelli, and Lane Hitt released their new luxury jewelry line, Aethera’s, first collection.
VanBeber, Hitt, and Mirabelli became close friends after working in the industry together for so many years. “AETHERA” stems from VanBeber, Hitt, and Mirabelli’s shared desire for harmony and fulfillment.
“We are thrilled to share Aethera with the world,” says Aethera co-founder, John VanBeber. “The three
of us met within the modeling world and we wanted to tap into our creativity further and develop a
brand that tells a story.”
“In a world marked by confusion, negativity, and division, we aim to instill a deeper sense of purpose through Aethera,” adds Lane Hitt. “Our goal is to continually evolve our designs with each collection, leaving a lasting impact on the industry while crafting pieces that speak volumes on their own.”
Aethera’s first collection is comprised of sustainably sourced sterling-silver necklaces, bracelets, and rings that feature precious diamonds and rare gemstones. After working in the fashion scene for countless years, the trio developed their own unique sense of style.
The prices of these luxury pieces range from $110 – $1,800.
All three of their vibrant personalities are present in Aethera’s debut collection. Speaking of vibrant personalities, the trio decided to challenge New Yorkers with a gemstone hunt.
The three models will be hiding gems around the city every Sunday beginning on May 26th for their fans to find. Clues as to where these gems may be hidden will be posted on Aethera’s social accounts.
Mirabelli even said he and his co-founders may stop people on the street if they think they should be adorned in Aethera!
You can help celebrate the launch of Aethera by getting out there and hunting down some gems!
