The legacy of Palm Beach families has been long-standing for generations. It’s the most magical island where families have vacationed, celebrated, and lived, passing on memories and traditions, year after year. Meet some of our favorite fams on the island who make up our community.
The Willis Family: From the Hamptons to Palm Beach
Jarret and Crystal Willis
Child: Jacobi Willis
Owners of Blue One Loft, a new boutique on Royal Palm Way
Crystal, congrats on Blue One Loft [Palm Beach]! Why did you decide to open here?
Jarret and I have been coming to Palm Beach for more than a decade and, like the Hamptons, Palm Beach is incredibly exclusive. We’ve always been drawn to the sheer beauty this place has to offer. It’s without question the most perfectly manicured and classy place in the U.S.
Truthfully, we’ve been planning this move for nearly a decade, and once this location and unique collaboration opportunity became available, we pounced. Post COVID, the shift is undeniable. Many of our clients are now in the greater Palm Beach area, which makes the transition for us relatively seamless.
For those who might be meeting you for the first time here, tell us about yourselves!
We opened our first store together in 2007 in the Hamptons, before even being engaged. We both had fashion backgrounds and strong work ethics. There weren’t many boutiques out there that offered curated men’s and women’s.
How is this store similar and different from your Hamptons location?
This location brings another element: Art! Collaborating with a notable and prominent art gallery, Haven Palm Beach, was a perfect fit. It’s where fashion meets art. Now more than ever it’s about the entire experience, and this is one not to be missed.
We’ve always made every customer feel welcome by giving them an amazing shopping and intimate experience. This will be our first season here, so we’re eager to hear what our customers’ needs are as well.
Tell us about the location!
The location is buzzing and is a personal favorite of ours. Located on Royal Poinciana Way in between some of our favorite restaurants, Almond and Henry’s.
We will always be a boutique, and we want it to feel that way when you shop. We like to get to know our clients and establish long-lasting relationships. It isn’t always about making the sale in that moment, but the relationship that comes first.
What are you most excited about?
We’re not a pop-up; we’re here to stay. We’re invested in the community now that our 4-year-old son got into school here in Palm Beach. We’re excited to raise him here and excited for our new journey, not only in business but family life.
Any final words?
Jarret’s also in the real estate business here in Florida, and it’s booming with both resale and new development. He has taken on more of a position of an advisor, which has been so amazing to witness. With the relationships and lifelong bonds Jarret has formed, he’s privy to information that other real estate brokers are not.
The Marks-Isaacs Family: A Local Legacy
Tiffany Marks and Simon Isaacs
Children: Mia, Asher, and Skyla
Tiffany: CEO of luxury handbag brand Lana Marks
Simon: Owner of real estate brokerage firm Simon Isaacs Real Estate
Tiffany, how long have you lived in Palm Beach?
I grew up in Palm Beach and attended Palm Beach Day Academy, but we luckily moved back here from London in 2015.
What’s it like raising a family of your own here?
Palm Beach is an ideal place to raise a family. Not only for its beauty, but also because it’s a multicultural entrepreneurial island that feels like small town living. It’s the kind of place where you know your neighbors, and everyone is extremely supportive of one another.
What are your favorite PB family traditions?
Participating in the Turkey Trot on Thanksgiving morning, family dinners at Pizza al Fresco, and Sunday beach days.
What’s it been like taking over your mom’s iconic handbag brand?
It’s been a rewarding challenge. I took over a few months before COVID hit, and it was a learning lesson relaunching a brand during a worldwide pandemic.
But this allowed me additional time to focus on what goals I wanted to accomplish. Primarily, I sought to reintroduce the brand to a younger generation and create fashion-forward styles that stand the test of time.
What did she teach you about being a mom?
That family is everything. Nothing is more important.
How do you juggle your career and children?
I genuinely prioritize my family because I have the luxury of being able to work from anywhere. It’s not an easy task to juggle a family and a full-time job, but I consider myself lucky to have the opportunity to run an iconic brand surrounded by such a supportive community.
And in all honesty, if you don’t expect perfection, then you’re never disappointed. I just try and throw myself fully into whatever I’m doing, whether it’s creating a presentation or getting three kids out of the house in the mornings.
Go-to weekend activities with the kids?
The Martin and Barbara Mandel Recreation Center is generally our second home on the weekends, due to all three of our children participating in their club soccer team, Palm Beach Rush. When they’re not on the soccer field, we’re at the beach, trampoline park, biking along Flagler Drive, or barbecuing at home with friends.
Brittany Peltz and Franz-Ferdinand Buerstedde
Children: Eva Leah, Lila Rae, Indy Moon, and Phoenix Blu
Brittany: Founder of Leah + Rae childrenwear
Franz: Managing Director at Rhône Group
Nicola Peltz and Brooklyn Beckham
Hot couple alert! Their lavish Palm Beach wedding in 2022 is still the talk of the town, but Peltz (daughter of a billionaire) and Beckham (soccer star dad and fashion designer mom) are hardly a pair of old marrieds.
The Wetenhall Family
Sarah and Andrew Wetenhall
Children: Drew, Amelia, and Maggie
Sarah: Owner and CEO of The Colony Hotel
Andrew: Owner of The Colony Hotel
The Bray-West Family: Hats Off to PB Living
Sarah Bray-West and Eric West
Child: Clarke
Sarah: Founder of Sarah Bray Bermuda sun hat collection
Eric: Founder of Paradise Golf Co.
You went from NYC to Bermuda and now PB! Why the move?
I was born and raised in Texas and lived in NYC for a decade before moving to Bermuda with my husband. In 2023, we bought an historical cottage in Flamingo Park, which we’re renovating. We plan to spend a few months every winter in Florida.
What’s it like raising a little one here?
You can’t beat the amazing weather in Palm Beach, and we’re lucky to have so many sunny days playing at the beach and going on walks.
What’s the backstory behind your brand?
Necessity is the mother of invention! The sun hats were inspired by Bermuda’s windy weather. I always needed a hat with ties, but I wasn’t fond of the leather and ribbon ties that are commonly sewn onto sun hats.
I collect vintage ribbons, so my love of styling an accessory and Bermuda’s windy weather come together in every hat I make.
Favorite family activities here?
Four Arts Children’s Library, Palm Beach Zoo, SurfSide Diner, Lake Trail, and HIVE Café.
The Stallones
Legendary actor Sylvester Stallone is father to daughters Sophia, Sistine, and Scarlet with wife Jennifer Flavin. Together, they star in the Paramount+ reality show The Family Stallone.
Rod Stewart and Family
Music superstar Rod Stewart is a parent to eight children (four daughters and four sons) with five different
mothers. His kids range in age from 12 to 59. Rock on, Rod!
