10 a.m. It’s not the Hamptons without hydrangeas!
10 a.m. Filling the house with hydrangeas for that homey feel.
11 a.m. Brunch for a crowd.
12 p.m. Enjoying a wellness moment with an at-home sauna and cold plunge.
1 p.m. Perfect weather means pool time.
2 p.m. Having an absolute blast all weekend.
4 p.m. Time for a barbecue!
8 p.m. Setting up beds for my guests so they feel like they’re at a hotel.
9 p.m. Dinner at Barlume Beach in Montauk. Yummy!
10 p.m. Surf Lodge never disappoints!
11 p.m. Fireside fun with friends!
12 a.m. Setty s’mores to end the night.
You first grew your fan base on The Bachelor and later Bachelor in Paradise. Looking back, how did those experiences shape the career you’ve built today?
Going on The Bachelor literally changed my entire life. I met my husband on it, and my career totally went down a different path than I thought it would. When I graduated college, I was doing marketing, so I wanted to be on the back end of branding, photography, styling, and modeling. It’s kind of funny that, going on The Bachelor, I had no choice but to lean into just being myself while also being able to creatively direct for brands.
Do you still keep up with The Bachelor franchise, or are there any other reality TV shows you follow?
I’m dead serious; I only watch reality TV. I don’t even think it’s because I went on it. I’ve always loved reality TV. I obviously love the dating shows—The Bachelor, Love Island. I’m such a pop culture girl!
You’ve gone from being a TV personality to a content creator, and now you’re building your own company. At what point did you realize you wanted to become an entrepreneur?
I had always dreamed about having a photo editing app. I actually went to college wanting to study photography, and I already had a photography business. I even sold my own presets through Lightroom. Honestly, it just kind of felt like a given. Once I grew my social media platform, I wanted to share it with my community in a simple and easy way.
What motivated you to create a photo editing app?
I grew up in Alabama, and what made me fall in love with photography was that I could make my space whatever I wanted it to be. I always wanted to be traveling to New York and L.A., but that just wasn’t in the cards for me financially. I spent a lot of my time creating my own reality, so I thought it would be cool to create an app where you can make anywhere beautiful.
Where does the inspiration usually come from when designing a new filter?
The past two years we’ve leaned into all things vintage—inspired by disposable cameras, old copies of Vogue magazine, and real-life moments. We have a whole area in Setty that’s based on vintage cameras, with Y2K and film-inspired filters. The app started with subtle, flattering filters, but now we’ve moved into these fun, creative ones that everybody’s using.
What’s your favorite Setty filter that doesn’t get enough attention?
I love Low Key. It’s super subtle, flattering, and moody. My style is probably a mixture of nostalgic and fun, but I’m also trying to lean into this luxurious, mature space where things feel clean-cut. I feel like Low Key captures that moody energy.
You recently launched a Hamptons-inspired filter on Setty. What was it about the East End that inspired the preset, and how did you capture that feeling?
Everybody comes out here and has this relaxed summer house, quintessential weekend with s’mores and those simple summer moments. We wanted to create a filter to help support whatever moments were already happening. We don’t want to create more moments; we just want to highlight the ones that are already there.
You spent time in the Hamptons last summer and have been back this season. What keeps you coming back, and what do you love most about spending time Out East?
What I’ve enjoyed is the in-between moments—not even the destination, but waking up and having recaps of the night before over a cup of coffee by the pool. Those simpler, smaller moments where not everything is planned out. That’s what makes me want to come back to the Hamptons. It’s such a good getaway because you get this blend of wholesome, at-home moments with your friends, but you can also go out to the fun spots and great restaurants.
What are some of your favorite Hamptons hot spots?
I feel like Gurney’s just has everything you need. I like to grab a cocktail there before heading to Surf Lodge or starting the night with friends. We also went to Mavericks the other night; we were sitting on the water, and it was such a vibe. The playlist was literally quintessential Hamptons. And I’m a big chicken salad girl, so Round Swamp was so good. It was perfect for a Hamptons weekend.
The creator economy has changed dramatically over the past few years. What’s one piece of advice you’d give someone hoping to build both a personal brand and a successful business online?
Be really sure about what you like and who you are. It’s easy to fall into the trap of seeing someone else do something and then copying it until we all start morphing into people we’re actually not. Set down your phone, be present, and figure out what comes naturally to you. Focus on those things. There’s a lot of power in not being what everybody wants you to be.
You recently announced that you have an upcoming role on Squid Game: The VIP Challenge. What made you decide you wanted to be a part of that?
I’ve been open to the right opportunity to go back on TV for a while, but I didn’t want to just say yes to anything. If I was going to do something, I wanted to feel excited by it and challenged by it. Honestly, Squid Game just fell into my lap. The game allows people to prove how resilient they can be, and I was honored to be part of it.
Can you give readers a tease of what the season will entail?
I think it’s going to be interesting for viewers because it’s a bit different now that there are VIPs. The cast was so cool; I was honestly starstruck by so many of them. You’ll just have to stay tuned!
Audrey Glass
