On Tuesday, January 30th, Abercrombie celebrated its iconic new collaboration with McLaren’s Formula 1 racing team. The celebration took place at Abercrombie’s 5th Avenue location in New York City.
This exclusive NYC event had attendees revved up and ready to shop this collection. The night consisted of cocktails, hors d’oeuvres, photo-ops, and an eclectic DJ set by Austin Millz.
Though there were many high-profile guests at the NYC event, McLaren’s new Formula 1 car, which featured the racing team’s official 2024 livery design, was arguably the star of the show.
The McLaren race car was strategically placed in the front of the store so it was the first thing attendees saw upon arriving. The store was also chock-full of Abercrombie x McLaren merchandise.
Abercrombie and McLaren’s relationship began back in 2023 when the brands collaborated on merchandise and went viral on social media—especially TikTok.
Since then, the two companies have furthered their relationship. The new Abercrombie x McLaren Racing collection includes six new licensed tees, hoodies, and sweatshirts.
“It’s an honor to partner with such an iconic team within the F1 world,” said Carey Collins Krug, Chief
Marketing Officer of Abercrombie & Fitch Co regarding the collection. “Over the last year, our relationship with McLaren has grown from TikTok virality to a very real friendship, weaving the relaxed and effortlessly elevated world of Abercrombie with the invigorating and fast-paced world of McLaren Racing. We’re ecstatic to announce this partnership and can’t wait for everyone to see all that’s to come.”
The brand new McLaren Formula 1 racing car will reside in Abercombie’s 5th Avenue location until Sunday, February 4th for public viewing.
Abercrombie and McLaren Racing’s new collection has dropped and is available for purchase. This team doesn’t plan to end their partnership here!
“Our fans are incredibly important to us and we are always looking for new ways to make them feel part of the team, and this collaboration does just that. We can’t wait for everyone to see what’s to come,” said Louise McEwen, McLaren Racing’s Executive Director of Brand & Marketing.
If you’re in the NYC area, we absolutely recommend checking out the McLaren Formula 1 car inside Abercrombie’s 5th Avenue location, and of course, shopping the new collection!
However, if you aren’t able to make it to the storefront, Abercrombie will be offering a digital sweepstakes on TikTok.
The sweepstakes gives fans of both Abercrombie and McLaren a chance to win a trip to Miami during a race weekend, receive a McLaren replica helmet signed by Lando Norris, credit for hotel and airfare, and $500 US dollars worth of products from the Abercrombie and McLaren collection.
Happy shopping and TikTok’ing!
*All images courtesy of Abercrombie and McLaren.
