On November 1st, 2023, Steve Madden launched the first installment of its “The Perfect Pair” campaign. The campaign featured Lori Loughlin and her daughter Olivia Jade Giannulli.
“I love Steve Madden’s shoes and I love Olivia so when we were invited to be part of this campaign I jumped at the chance,” says actress Lori Loughlin. “Steve Madden has been a staple in my wardrobe for years, both on camera and off. What’s not to love?! “
This is the first time this mother-daughter duo has made a joint appearance. “The Perfect Pair” is all about embracing Steve Madden’s multi-generational appeal.
“The idea came from people of all ages wearing our shoes. My kids, their friends, and friends’ moms all
wear Steve Madden. There are so many ways we can evolve within the perfect pair, but for now, we are
focused on mother and daughters,” says Steve Madden.
What better way to show a brand’s versatility than having mother-daughter duos strut in similar styles? Madden felt that Lori Loughlin and her daughter Olivia Jade Giannulli were the perfect pair.
“Who isn’t a fan of Full House? And the kids love Olivia’s content. I just thought it would be cool,” says Madden.
In the campaign, Loughlin and Giannulli were spotted in coveted Steve Madden styles such as the Rocky Moto boot, Everlie sneaker, and the Dali pump. Madden even snuck a few new pieces into the campaign including the Eleanor mesh bootie, Bixby boot, and Vinetta ballet flats.
Loughlin and Gianulli even wore Steve Madden apparel in the campaign; the key pieces included the Reese slip dress, the Indie sweater, and faux leather moto jackets and blazers.
“The Perfect Pair” campaign was shot in SoHo, NYC—the perfect mother-daughter weekend destination. The iconic duo went about their days in coordinating Steve Madden styles.
Though Loughlin and Giannulli are the faces of “The Perfect Pair” campaign, Steve Madden is also working with other celebrity/influencer mother-daughter duos to bring this end of the year launch to life. No matter your personality type or tastes, Steve Madden shoes create life-long bonds.
From now until November 7th, 2023, mother-daughter duos like Lori Loughlin and Olivia Jade Giannulli will be showcasing their favorite Steve Madden styles. However, this campaign initiative is something Madden “will explore for the remainder of the year.”
Steve Madden will also be hosting “The Perfect Pair Giveaway” which allows its followers to win lavish prizes such as blow-outs, mani-pedis, and shopping sprees—of course, with their other half.
“The Perfect Pair” campaign is all about celebrating mother-daughter bonds that are built on fabulous shoes—and we can’t get enough of it!
**All images courtesy of Steve Madden.
